01 · The research
8.3%
of people in major heart and metabolic trials were Asian. Yet Asia Pacific is home to over 60% of the world.*
Built on Western data
Rated 4.8/5
Read this before your next refill
Your multivitamin wasn't made for you.
Most multivitamins are dosed for Western diets and researched on Western bodies. If you're Asian, yours could be missing the nutrients you need most.
Made for Asian biology
From $59.00 / bottle · 30-day guarantee
Find my formula
The problem
Made for the average Western adult. Then sold to you.
Three things the label on your current bottle won't tell you.
Built on Western data 01 · Dosed for someone else
Most multis are dosed using Western diet surveys and Western research. Asian adults tend to have different nutrient gaps, so the doses can miss exactly where you need them.
Ignores your diet and lifestyle 02 · Dairy, sun, a Western plate
Generic multis assume dairy every day, hours of sun and a Western plate. Your day looks more like rice, noodles, kopi and long hours indoors under the air-con.
Made with the cheapest forms 03 · Cheap to make, not to use
To keep costs down, generic multis lean on cheap forms like magnesium oxide and zinc oxide. Your body absorbs these poorly, so less of what's on the label actually reaches you.
By the numbers
Swipe through the research.
02 · Your lifestyle
>40%
of Singaporeans are low in vitamin D, even living near the equator.
Ignores your diet and lifestyle
03 · The formula
Common in generic multis
- Magnesium oxide
- Folic acid
- Cyanocobalamin (B12)
9 in 10
best-selling multis use forms that are cheaper to make, and harder for your body to use.
The takeaway
It's not you. It's your multi.
So we made one around Asian bodies, diets and lifestyles.
Meet Afora™*Across 656 heart and metabolic trials published in JAMA, NEJM and The Lancet.
The cheapest forms, unpacked
Same nutrient. Very different form.
Generic multis choose forms that are cheap to make. We choose the forms your body can actually absorb and use.
-
Magnesium
GenericOxide
Afora™Glycinate
Oxide is poorly absorbed, around 4% in one study
-
Zinc
GenericOxide
Afora™Bisglycinate
Oxide is absorbed less, and some people absorb almost none
-
Copper
GenericCupric oxide
Afora™Bisglycinate
Studies suggest very poor absorption from oxide
-
IronWomen's Multi
GenericFerrous sulfate / fumarate
Afora™Bisglycinate
Linked to far fewer stomach side effects
-
Selenium
GenericSodium selenite
Afora™L-selenomethionine
Generally better absorbed and retained
-
Chromium
GenericChromium chloride
Afora™Picolinate
Tends to be better absorbed
-
Boron
GenericOften absent
Afora™Glycinate / citrate
Included, where many multis leave it out
-
Folate
GenericFolic acid
Afora™Methylfolate (5-MTHF)
No conversion needed, which matters since a common gene variant in many Asians slows it
-
Vitamin D
GenericD3 or D2, often low dose
Afora™D3, 2,000 IU
D3 raises levels better than D2, at a meaningful dose
-
Vitamin K
GenericK1 only, or none
Afora™K1 + K2 (MK-7)
MK-7 stays active in the body much longer
-
Vitamin E
Genericdl-alpha tocopherol (synthetic)
Afora™Mixed tocopherols
Natural vitamin E is more potent than synthetic
-
Vitamin B3
GenericNiacin
Afora™Niacinamide
Avoids the skin flushing niacin can cause
-
Vitamin B6
GenericPyridoxine HCl
Afora™P5P
The active form your body uses
-
Vitamin B2
GenericRiboflavin
Afora™R5P
The active form your body uses
-
Vitamin B12
GenericCyanocobalamin
Afora™Methylcobalamin
The active form your body uses
Generic forms are typical of mass-market multivitamins, not any single brand. Research describes populations; individual absorption varies.
Better forms, in 2 small capsules a day.
- Made for Asian biology
- Separate women's and men's formulas
- Active forms like methylfolate
- BioTri™ capsules
- 2 small capsules a day
- Third-party lab tested
- Vegan and gluten free
- Fully transparent label
The fix
That's why we made Afora™. Built around you.
The first daily multivitamin formulated around Asian biology. One formula for women, one for men, each built for the gaps Asian adults actually have, in forms your body can absorb.
27 essential nutrients: 14 vitamins, 9 minerals and 4 antioxidants and more.
Afora™ vs typical generic multis
5 things we did differently. Open each to see how.
01 Built around Asian bodies
Formulated around the gaps Asian adults actually have, not Western diet surveys. That means support for what a rice-and-noodles, mostly-indoors day leaves you short on, like vitamin D.
02 Forms your body can use
Every nutrient is chosen for how well your body uses it, not how cheap it is to make. That means active folate instead of folic acid, gentle iron in the Women's Multi, vitamin D3 paired with K2, all 8 B vitamins including B12 and B6, and lutein + zeaxanthin.
03 One for women, one for men
Women's Multi: 27 nutrients, gentle iron, all 8 B vitamins, D3 + K2 and lutein + zeaxanthin. Men's Multi: B vitamins for energy, vitamins C, D + zinc, and B12 + B6.
04 Made to actually work
Better absorption. Our BioTri™ capsules are designed to resist harsh stomach acid and open in the small intestine, where most nutrient absorption takes place. So more of every dose gets to work.
05 Clean and tested, every batch
Vegan and gluten free, made in a GMP, ISO and HACCP certified facility and third-party lab tested every batch. The full ingredient list is right on the label.
Free shipping · 30-day money-back guarantee
Side by side
Afora™ vs the generic multi in your cupboard.
Feature
Afora™
Generic multi*
Formulated for
Asian biology and diets
Western averages
Separate women's and men's formulas
Yes
Rarely
Nutrient forms
Active forms, like active folate
Cheapest forms, like folic acid
Daily routine
5 seconds.2 capsules.
Big chalky tablets or powders
Third-party lab tested, every batch
Yes
No
Fully transparent ingredient list
Yes
No
*Generic refers to typical mass-market multivitamins, not any single brand.
- Per day
- 2 capsules
- Per bottle
- 30 servings
- Made for
- Adults 18+
- Certified
- GMP · ISO · HACCP
Find your formula
Two formulas. Pick yours.
Women's and men's needs aren't the same, so we built each formula separately. Pick yours and retire the generic bottle for good.
Asian Women's Multi
4.8/5
From$59.00 / bottle
- For women 18+
- With gentle iron
Shop the Women's Multi
Free shipping · 30-day money-back guarantee
Asian Men's Multi
4.9/5
From$59.00 / bottle
- For men 18+
- Iron-free, with extra zinc
Shop the Men's Multi
Free shipping · 30-day money-back guarantee
Risk-free
You've given generic multis years. Give Afora™ 30 days.
Swap the bottle built for someone else for one built around you. Take it daily for 30 days. If you're not happy, get your money back.
- Free shipping
- 30-day money-back
- Secure checkout
Your first 30 days
- Day 30 Love it, or get your money back
- Week 2 Part of your morning routine
- Day 1 2 capsules. 5 seconds.
Questions
Before you switch.
Why does a multivitamin need to be made for Asians?
Most multivitamins are designed around Western diet and nutrition data. Asian diets, lifestyles and needs differ, so the gaps differ too. Afora™ is formulated around those gaps instead of a global average.
How is Afora™ different from the multi I take now?
Separate women's and men's formulas, active nutrient forms like active folate, gentle iron in the Women's Multi, and just 2 small capsules a day. Every batch is third-party lab tested, and the full ingredient list is on the label.
Which formula should I choose?
Choose the Women's Multi if you're a woman aged 18+, and the Men's Multi if you're a man aged 18+. Each one is built separately around different nutrient needs.
How do I take it?
Take 2 capsules a day with water. Each bottle holds 60 capsules, which is 30 servings, or one month.
Is it vegan?
Yes. Afora™ is vegan and gluten free, made in a GMP, ISO and HACCP certified facility and third-party lab tested every batch.
What if it's not for me?
Every order is covered by our 30-day money-back guarantee, and shipping is free. Prefer not to subscribe? Choose a one-time purchase instead.
Afora™ is a food supplement and is not intended to diagnose, treat, cure or prevent any disease. Supplements should not replace a varied, balanced diet and healthy lifestyle. Do not exceed the recommended daily dose. If you are pregnant, breastfeeding, taking medication or have a medical condition, consult your doctor before use. Research describes populations and cannot predict results for any one person.